Working with our stellar client list, we have continued to innovate and introduce new strategies, campaigns and messages to a graduate market hungry for good news.
Our unique StudentBoard™ online think tank has played a key role in refining the communications of Clifford Chance, BNP Paribas and Teach First this year and delivering switched-on, on-campus Ambassador support to several of our key clients.
It has delivered valuable insights on improvements to website navigation and functionality, core messaging and the question of the hour = how attractive is investment banking now?
We’ve also been working at the cutting edge of social networking, connecting our clients’ campaigns with key sites and helping them to build traffic through groups and by posting our film work on YouTube.
We’ve worked with both Clifford Chance and Allen & Overy to develop communications that respond to the perennial question, ‘what do lawyers actually do?’ And we’ve helped BNP Paribas communicate its continuing ambition while underlining its resilience and strength. For the sixth year Teach First challenged us to revise and update its messaging in line with its unprecedented growth and impact on the graduate scene. We’ve responded with communications that both arrest the attention and provoke thought – when there’s so much on offer and no downside, why wouldn’t you Teach First?
In a difficult year our clients have asked us to deliver even better value for their graduate spend and we’ve responded. As the saying goes, when the going gets tough…