Allen & Overy
Allen & Overy
Integrated Marketing Campaign
Allen & Overy’s lawyers in London advise the world’s leading businesses, financial institutions, governments and private individuals. They regularly work on complex cross-border transactions, ground breaking new legal solutions and products, and help their clients resolve their most difficult disputes. They have 4,750 members of staff at 39 major centres worldwide, with their headquarters based in Bishops Square, London.
Allen & Overy wanted to position their brand as the leader of ‘the emerging global elite of law firms’ – to show that they are the firm with the highest-calibre people, top deals and best resources. The campaign we developed for them captures their combination of international and ultra-professional service with an approachable personality and supportive culture; the ultimate package for ambitious future lawyers.
A key theme ’39 and counting…’ highlights the firm’s established and expanding global reach, prominently featured in the graduate magazine, website homepage and on-campus materials. Our original marketing campaign directly links to our online platform – by driving visitors to our new A&O Facebook competition feature. Our innovative approach is further illustrated through the production of their brochure as a magazine. The new website introduces a contemporary, bold and sophisticated design and navigation – with strong links to the magazine and social media, high quality imagery, films and our award-winning Anatomy of a Deal animation.
