City & Law

Hogan Lovells Films

admin — Fri, 17 Feb 2012 15:51:22 +0000

As part of our new social media strategy for Hogan Lovells we produced a series of films. From trainees to co-CEO we think that the films give a true insight into what it’s like to work at Hogan Lovells.

A big year for City&Law

admin — Wed, 04 Jan 2012 12:30:56 +0000

29 Films

We produced a total of 29 films in the US, UK, Australia, Dubai, China, Hong Kong and Singapore.

21,514 Active Users

The social media pages we manage saw 21,514 active users interacting with their features last year.

No. 7

With our help over nine years Teach First is now ranked 7th in the UK’s Times Top 100 Graduate Recruiters and 3rd in the Guardian’s Top 300.

563,680

Our interactive social media features generated 563,680 user feeds through content syndication (comments / shares / likes).

24,861 YouTube Views

From interviews with senior partners and topical commentaries to teach-ins and credible day-in-the-lives, our films attracted and maintained the interest of people all over the world.

We are hoping for an even bigger and better 2012, the year of our 10th Anniversary!

Entrepreneur First

admin — Wed, 09 Nov 2011 11:24:45 +0000

We at City&Law are delighted to have been involved from the outset as creative partner and sponsor alongside companies including McKinsey and Microsoft.

We’ve developed the Entrepreneur First website, branding, video content and literature and provided advice and support on marketing and social media.

Click here to visit the Entrepreneur First site.

Allen & Overy Wins Award!

admin — Tue, 05 Jul 2011 14:27:48 +0000

And it was made all the more enjoyable when Allen & Overy were awarded ‘best brochure’ in the category for organizations recruiting over 80 graduates.

Congratulations to A&O, and we hope that everyone had a great time!

StudentBoard on Campuses Worldwide

admin — Mon, 06 Dec 2010 19:49:03 +0000

Our campus ambassadors have been representing five of the world’s top graduate recruiters at over fifty of the world’s top universities. They’ve promoted presentations and application deadlines, and are raising brand awareness at their universities.

And now we’ve just been commissioned to work on an exciting, new, high-profile project that will take us to Africa, Asia and North and South America in the new year. We’re very much looking forward to meeting more of our members from across the globe!

CII Animation

admin — Mon, 06 Dec 2010 17:32:26 +0000

When 90% of students wouldn’t even consider a career in your industry you know you have a problem – particularly when you’re one of the most important industries in the country, its second largest export and worth over 20% of its total economy.

The Chartered Insurance Institute had an appetite for a bold approach and we took them at their word with a campaign that shakes anyone it touches into realising that insurance is about more than red phones or nodding dogs.

As part of our award-winning campaign we created this innovative animation which dispels the myths surrounding the insurance industry.

BNP Paribas Global Promo

admin — Mon, 06 Dec 2010 17:29:59 +0000

BNP Paribas is a global leader in banking and financial services, and one of the world’s top five banks. Despite challenges around the world, the bank’s investment banking arm, BNP Paribas Corporate and Investment Banking, has continued to build its franchise and underline its reputation for practical, client-focused and technically sophisticated banking solutions.

We created this global promo video as part of their integrated marketing campaign.

A Day in the Life Video

admin — Mon, 06 Dec 2010 17:24:54 +0000

ICAP is the world’s premier interdealer broker, matching buyers and sellers at the cutting edge of global financial markets. Fast-moving. Innovative. Meritocratic. It’s an exciting business – facilitating deals worth in excess of US$1.4 trillion every single day.

They wanted a multi-platform campaign that would stand out. Our Day in the Life video gives a frank insight into what working for ICAP is really like.

SUKUK Deal Insight Video

admin — Mon, 06 Dec 2010 17:21:07 +0000

Clifford Chance is one of the world’s leading law firms, with 29 offices in 20 countries and some 3,200 legal advisers.

A single partnership, the firm has unrivalled scale and depth of legal resources across the four key markets of the Americas, Asia, Europe and the Middle East. The ‘one firm’ global business model that they pioneered continues to stand out in the marketplace; they are still the only non-franchise law firm with a substantial footprint in all four of the world’s major markets.

We’ve been adding more interactive and video content to their website, including this innovative deal insight which we created to explain to students what a deal can involve, and to compliment their campaign as a whole.

Anatomy of a Deal Animation

admin — Fri, 03 Dec 2010 16:44:28 +0000

Allen & Overy’s lawyers in London advise the world’s leading businesses, financial institutions, governments and private individuals. They regularly work on complex cross-border transactions, groundbreaking new legal solutions and products, and help their clients resolve their most difficult disputes. They have 2,500 members of staff in London alone, based in Bishops Square and Canary Wharf.

As part of their integrated marketing campaign we created the ‘Anatomy of a deal’ animation – a new and original way of explaining to students what corporate lawyers do in an entertaining and informative way.