ICAP

ICAP divider Overview





ICAP is the world’s premier interdealer broker and provider of post trade risk and information services, matching buyers and sellers at the cutting edge of global financial markets. Fast-moving. Innovative. Meritocratic. It’s an exciting business – facilitating deals worth in excess of USD 1.4 trillion every single day.

ICAP operate in the same competitive environment as investment banks, accountancy firms and insurance companies, but we found that students often didn’t recognize them as being a financial services organization, so our first aim was to provide them with a much stronger brand to take on campus. That said, they didn’t want to come across as being too corporate – they wanted a creative campaign that would make them stand out.

In recent years they have become more global, and certain regions needed better representing. The key message was that ICAP offer a huge range of opportunities, operating on a truly international level, and not just in broking. Our campaign, which won the TARGETjobs award for the best student marketing campaign, drives home this message.