AGR Awards 2007 - Best Integrated Campaign of 2007
The CII's industry-led Talent Initiative has this week won a prestigious marketing award at the Association of Graduate Recruiters (AGR) awards ceremony. The Talent Initiative won the award for 'the best integrated marketing campaign' at the UK graduate recruiters 'Oscars'.
The judges for the 'Integrated Marketing Campaign Award' were looking for a campaign that had delivered against objectives and had relevance to its target market. The award went to the CII campaign for being "imaginative with high impact, dispelling myths about careers in insurance and keeping messages strong and consistent throughout".
Chris Hanks, general manager, Allianz Cornhill and chair of the Talent steering committee says, "We are delighted to have won an AGR Award, being such a new initiative it is a great achievement. The marketing of our campaign is deliberately designed to engage with students by portraying insurance in a way which is exciting, modern, relevant and showing how large and diverse the industry is. We know that the initiative is changing the perceptions of graduates towards our industry and we plan to step up this activity. Later this year we will also be expanding the initiative to target school leavers."
Terry Hayday, Lloyd's Market Association, says, "I am delighted the CII Talent Initiative has gained this recognition from the UK recruitment sector. Changing the perception of insurance is important for the long term survival of the profession, and the Lloyd's and London market needs to attract the best of the next generation."