Looking after number one
The 2007/8 recruiting season saw City&Law launch a number of high profile campaigns including for two of the world's great industry leaders, number ones in the fields of law and investment banking.
City&Law shot an inspiring film in both New York and London for a campaign that featured an animation, a short film, print, advertising, e-marketing and campus collateral.
And when it comes to the leader in law, we were delighted to be selected by Allen & Overy to take their communications to the next level.
The brief was to give the firm a distinctive campaign in a crowded and noisy market that actually helps students understand what a big law firm is all about. The brochure featured real-life case studies of major deals - with corresponding pod-cast team interviews for download from the firm's website - that looked inside the work of a lawyer and captured the pressure of bringing a deal to fruition, and the elation of pulling it off.
We're proud of our new work for these great recruiting brands - and of all our other work. One banker summed it all perfectly for us: 'For the first time, I was able to explain to my family what it is that I do all day.' In recruitment marketing, there's no finer compliment.