Allen & Overy
Slick, professional and extraordinarily high-quality - the law firm Allen & Overy, and the campaign we developed for them.
Our brochure for the firm combines very high standards of print and design - with innovations aimed at helping students to really understand what a career in law is all about. The firm agreed to include real-life case studies featuring interviews with the teams that brought major deals to fruition. And we took these team interviews a stage further by recording them and putting them on the firm's website as downloadable podcasts »
The advertising campaign took a different approach - creating impact and addressing the age-old issue of attracting non-law students by looking at arcane or obscure laws. True or false, law or non-law? You decide. The ideas went down so well that the firm took up the idea for a light-hearted quiz on its website.
