BNP Paribas
BNP Paribas is a global leader in banking and financial services, and one of the world’s top five banks. Despite challenges around the world, the bank’s investment banking arm, BNP Paribas Corporate and Investment Banking, has continued to build its franchise and underline its reputation for practical, client-focused and technically sophisticated banking solutions.
When City&Law was appointed in 2008 to create a new global graduate recruitment brand for BNP Paribas CIB, we conducted research around the world to analyse their recruitment brand.
We used ‘Investing in ideas’ as a base and gave the campaign life, vitality and impact with a full suite of marketing materials including brochure, website, advertising and on-campus marketing. Throughout, we kept the style bold, the colours fresh and the messaging contemporary and relevant. We needed to deliver immediate impact with the campaign. We also produced over 10 individual film and animated pieces for the campaign that added punch. And to make sure we drove the message home, we added greater emphasis on brand promotion and management with our uuni.com on-campus brand ambassadors – proving fundamental to running the successful campaign.